Cárdenas Giraldo, Jorge AndrésRAMÍREZ GIRALDO, JHONATTAN2024-08-282024-08-282021-05-28http://repository.ucatolicaluisamigo.edu.co/handle/20.500.14.531/4096The purpose of this degree work is to introduce you to the company soleil environmental line, a company established in the city of Medellin by Jhonattan Ramirez Giraldo. This company focuses on transforming single-use plastic and converting it into cycling shirts, contributing to the circular economy and seeking solutions to a global problem. We will analyze critical points such as the competition, the market in general and our target audience, thus demonstrating the potential of our brand and the work that we will be able to do.65 p.application/pdfspahttps://creativecommons.org/licenses/by-nd/4.0/http://purl.org/coar/access_right/c_abf2http://purl.org/coar/resource_type/c_7a1fhttps://creativecommons.org/licenses/by-nc/4.0/